voice over talent blog

Let’s eat Grandma!

Hmmm, didn’t you mean, Let’s eat, Grandma!? Yes, commas save lives, and emphasis is another way of describing interpretation.

Once you find the right voice over talent for a project – just the kind of combination of vocal qualities, age-range and texture you’re after, you’re suddenly confronted with another dilemma: how to interpret the copy! That’s the performance that’ll make all the difference in the effectiveness of your message. And one of the biggest challenges is about where to put the oomph in each sentence.  Consider these different interpretations:

What makes a formidable business partnership?

What makes a formidable business partnership?

What makes a formidable business partnership?

What makes a formidable business partnership?

Or how about:

­­This cutting edge software is key in helping you achieve your transformation goals.

This cutting edge software is key in helping you achieve your transformation goals.

This cutting edge software is key in helping you achieve your transformation goals.

Well: who’s to say? Can’t ask Grandma, she’s gone… Which leaves us with the job of interpreting the copy to best effect. So ask yourself two questions:

How does this fit in with the message I’m trying to convey?

And how would someone say this sentence in the context of a normal conversation, if they weren’t on a mic?

A recording session isn’t just a space for an actor to record in, it’s an opportunity to discuss different possibilities that might lead to better conclusions. For us, nearly every time, what we shoot for is what sounds the most natural.

Ask yourself which of the above interpretations you’d use if you were simply talking to someone and making a point. That’s usually the answer – because that’s what a good voice over performance is: a conversation between the Speaker and the Listener.