note: this article originally posted on our political blog.

political

Now that we’ve got likely candidates, their performance style is getting more defined. We witnessed an interesting moment recently when the Donald did his first teleprompter read. It was kind of eerie, watching him carefully deliver a prepared speech, sweeping the room back and forth between monitors and modulating his voice in a manner we hadn’t heard before. He’d clearly been coached and clearly needs more.

Doubtless that will come, but the difference was so pronounced, his personal challenge will be to mitigate the caution with increased confidence. As with all good readers, he needs to infuse a higher degree of believability into his delivery, in order to sound more real. For some talents, this comes naturally. For many, it’s an effort that must be planned and prepped every time. There was an interesting moment during his speech in which he actually said, Hey, this is hard! Yep, takes practice and patience, don’t it?

Hillary, on the other hand, has been doing this for 30 years, and it shows. The confidence is there and so is the swagger. The problem though, has the most to do with her regulating pitch and volume. She tends to get carried away in large crowds and instinctively yells at full gale to feel she’s being heard, the result of which is the Hillary Screech and brother, you know it when you hear it.

One wonders how much coaching each of the candidates are subjected to and how much they both take to heart and/or tolerate. It’s hard to imagine Trump sitting still long enough to repeat a rehearsed phrase more than once, let alone work on his delivery repeatedly. He’s gotta be Me.

Hillary’s ego runs from some bizarre outfits (how about that pink one?) to the sheer volume of her yelled challenges. The campaign trail is a game board with thousands of pumped-up voters demanding a support-worthy performance. How aware they both are of their vocal delivery from moment to moment will be a contributing factor in their success, from remote accusations to head-to-head debates. This is gonna get interesting.

///James Mandell