The pace, pitch, tone, and intensity of a promo read varies depending on the content and the end platform. We cover all the bases. VoiceOver LA’s promo demo reel workflow includes pre-production, recording, dialogue-editing, music editing, mixing, and mastering. Our reels demonstrate talent strength on a variety of custom reads over custom music cues. This results in a confident, engaging, bookable voice that is perceived as easily directable.
Our recording process is an intense 90-120 minute session with multiple producers present on the front end. A variety of direction, not just different scripts. That session only happens after custom copy is produced specifically for your vocal DNA and potential booking demographic. You prepare in advance. Only the best spots make it.
Our dialogue editorial includes de-click, de-breath, de-plosive, pitch, timing, and pacing adjustment to give you a wider range. No cheesy canned music samples. Our company has blanket usage agreements from a variety of music libraries. Professional music editors tailor each cue to fit the read (speed, pitch, breaks). Right on to the next spot. Repeat. Then it goes to mix.
Our reels are properly compressed through a broadcast signal chain to emulate the end platform. Filter. EQ. Compression. De-ess. Multiband Compression. Final brick wall limiter to -13LUFS loudness standard. Mono compatibility checked. Digital compression to MP3 checked. QC’d by talent. Delivery is a final hi-res master in addition to an optimized MP3. We also deliver isolated music and dialogue stems to future-proof the reel.
